SHODA MASAHIRO
SHODA MASAHIRO

SHODA MASAHIRO

写真家・正田真弘のNYと広告とポートレイト

誰もがきっと、一度は彼が手がけた広告写真を目にしたことがあるはずだ。本気の目をした芦田愛菜の凛とした立ち姿。モノクロームで生々しい出川哲朗の大笑い。
かつてなら、とびきりチャーミングなジョージ・クルーニーやビートたけしの静物のようなコマネチ、イチローの躍動するセーフティバント。カメラマンの正田真弘。
NYでポートレイトという表現をとことん掘り下げて、今、広告写真の世界では誰もがその名を知る存在だ。その少し前には、NEPENTHESとも濃密な関係を築いている。
とことん粘り強く、それでいて軽やか。着実に築いてきたぶ厚い信頼に揺らぎはない。その軌跡をたどるための、ロングインタビュー。

The life and work of Photographer Masahiro Shoda

Everyone must have seen his photos in some advertisements. Was it the photo of actress Mana Ashida standing in a beautiful posture?
Or the b/w one with comedian Tetsuro Degawa bursting out laughing? If it was a long time ago, it might be the one with super charming
George Clooney, Takeshi Kitano holding an odd pose, or Ichiro Suzuki beautifully laying down a drag bunt. Photographer Masahiro
Shoda has dug deep into portrait photography in NYC. And now everybody in the ad industry knows his name. Shortly before becoming
famous, he built a close relationship with NEPENTHES. He is persistent but flexible at the same time. And his confidence in NPENTHES
had never wavers. Trace the history of the prominent photographer through this long interview.

Interview & Text : Satoshi Taguchi
Photography : Masahiro Shoda
Translation by Aya Takatsu